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'VERIZON' THE NEW BA/GTE ID

New York, NY April 4, 2000 (ICB TOLL FREE NEWS) Bell Atlantic and GTE chose the name "Verizon" for the combined company once FCC merger approval is received. The companies said the name is a combination of the Latin word for truth, "veritas," with horizon. They also are naming the BA-Vodafone wireless venture, which has a planned launch date of April 4, Verizon Wireless. The wireless venture will be the first entity to use the new brand name. The companies said they expect a full rebranding of the combined company will take 12 to 24 months, although they plan to quickly place the new logo that emphasizes the initials V and Z on "key locations" such as payphones, vehicles and customer bills. BA and GTE said the name Verizon, which is pronounced to rhyme with horizon, was chosen from a list of 8,500 considered.
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