INFORMATIONPAGES.COM IMPROVES INTERNET YELLOW PAGES

The company, headquartered in Glendale, Calif., has developed proprietary software that can rapidly and dynamically make a complete Yellow Pages directory available via the Internet. This is the only Internet Yellow Pages that retains the form, fit and feel of the printed directory. By partnering with the current directory publishers, InformationPages.Com will truly provide a platform to allow each directory publisher the opportunity to place its directory data online.

According to industry reports, Yellow Page revenues have remained essentially flat over the last two years, and publishers are losing traditional print advertisers to a more flexible and unlimited resource -- the Internet.

"We are excited to provide a platform for directory publishers for the bundling of their printed media and Internet product," said John McLeod, president of InformationPages.Com. "Local merchants will now have the opportunity to have an interactive ad online without the convoluted search results provided by other online Yellow Page hosts. Ad continuity will remain for both printed and interactive products, eliminating the need of costly Web designs and hosting services. Features will include hotlinks to Websites, email and information pages that can be dynamically changed to reflect weekly sales, classified ads, coupons, etc. Because this platform will only be made available to legitimate publishers of printed directories, revenue sources will remain within the Yellow Page publishing industry."

Desert Bloom Inc., publisher of the Ute Pass Gold book (utepassgold.com) in Colorado, is the first publisher to provide the printed version of its directory online. Melody Willeford, president of Desert Bloom, is excited about working with InformationPages.Com. She will now be able to offer consumers in their community the ability to "shop" from her directory online.

Ads are placed in size and seniority order exactly as they are placed in the printed version, and because of its affordability, local advertisers can now compete with their national counterparts for priority positioning in each category.

"Consumers review ads before making a buying decision. With the traditional product being online, it makes it easier to see all the competitors at once," Willeford said.

Since the first contact with Desert Bloom, InformationPages.Com has been successful in signing other directory publishers in Colorado and California. The company has applied for associate membership with the Yellow Page Publishers Association (YPPA) and the Association of Directory Publishers (ADP).

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