WHOOOOSH! ... WHAT'S THAT SUCKING NOISE ... ?

Among its first clients is the consumer product company Procter & Gamble, which registered and reserved 25,000 MarketPlace Domain names that were derived from their trademarks.

MarketPlace Domain also announced the rollout of TMtab, its powerful Website-locator tool that eliminates the need for search engines and keyword searches. An acronym for "Take Me To The Authentic Brand," TMtab promotes and strengthens brands and trademarks on the Internet by eliminating the clutter returned by search engines and providing customers with a quick and easy way to go directly to the companies and products they know and trust.

"The Trademark Protection Program allowed us to register multiple variations of our trademarks easily and simply," said Mark Schar, vice president of Global iVentures at Procter & Gamble. "TMtab will help protect the equity of our brands on the Internet and allow consumers a quick and efficient way to find brand Websites."

MarketPlace Domain's "Trademark Protection Program," offered for a limited time only, provides trademark owners the opportunity to secure an unlimited number of MarketPlace Domain names derived from their federally registered trademarks. Trademark specialist and strategic partner NameProtect.com will verify all trademarks against the United States Patent and Trademark Office database. Domain names are registered in packages, with per-name costs as low as 70 cents per year. Registrations are good until July 2014, eliminating re-registration fees and headaches.

"It's about time someone looked out for trademark owners on the Internet," said Steve Yankovich, president and CEO of paper2net.com, a leading Silicon Valley company serving the enterprise, ASP and corporate portal markets. "When it comes to registering our trademarks as domain names, the Trademark Protection Program offers the most affordable and robust protection from cybersquatters and pirates."

"To date, trademark owners have been left to fend for themselves on the Internet," says Gib Bintliff, CEO of MarketPlace Domain. "There has been a great deal of talk about trademark protection on the Internet. Not much has happened. New laws are a start, but they offer limited and often expensive relief. MarketPlace Domain puts control of trademarks where it belongs -- with the owners."

TMtab eliminates the need for search engines and keyword searches. The system uses multiple domain names derived from trademarks and IP addresses to direct Web traffic. While search engines and keyword searches use a single word or phrase to produce a very broad result, TMtab uses a large number of words and phrases to produce an exact result.

By re-directing their MarketPlace Domain names to one or more specific Websites (usually their existing .com sites), trademark owners create a specific target for their customers.

"We are not a technology company, we're an 'access' company," Bintliff continued. "TMtab is based on the fundamental addressing system of the Web. In essence, we create more 'doors' to a company's online store and make it easier for their customers to walk through them."

Tommy Ho, director of client services for New York-based NameEngine, a company that creates, protects and uses names to build a strong online brand for their clients, agrees that MarketPlace Domain's offerings are of a great benefit to companies. "Unlike other keyword services, MarketPlace Domain's TMtab relies on a legacy system: the DNS, which the Internet is based on," Ho said. "It's certainly both more authentic and reliable than keyword services, not to mention less expensive and more efficient."

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